Everywhere we go, from the supermarket to the local grocery store, we see the words “eco-friendly”, “sustainable”, “green” etc, in today’s world, that’s a trend that businesses can’t ignore. But becoming environmentally-friendly isn’t just about the product itself. There are many other factors to think about, including a brand’s packaging strategies and with so much information available online – we’ve curated a few tips to help get you started.
- Go Minimal
We’re all familiar with the concept of less is more: in the world of design, that has certainly become a big trend. Opting for minimalist packaging can give your products a very clean, aesthetically pleasing look. But more than that, it can reduce waste and help save resources.
Retailers who are focused on improving their carbon footprint, minimize the number of materials they use, but they also seek to reduce the size of their packages and opt for light materials. Making your products smaller and lighter will help save fuel and energy in the storing and shipping processes.
- Use Alternative Materials
With so many options available, there’s no need to use plastic or other materials that are widely known for damaging the environment. Do some research and find alternative materials that are within your budget and, of course, that doesn’t compromise the quality of the package. Consider using non-toxic rather than chemical ink.
- Make Your Packaging Reusable
The packaging you use is necessary to protect your product, but how much of it is discarded by your consumer and how can you make it useful even when the product itself is used? If you sell coffee, you can make your package a reusable coffee cup. If you sell clothes, you can send them in a stylish tote bag. Try to come up with an idea that makes sense with what you’re selling.
- Choose Recycled Materials
We mentioned going for alternative materials before, but while (or if) you don’t find one that you like, it’s always beneficial to use recycled materials. Using virgin resources means more will need to be produced and more will contribute to the already overwhelming amount of waste human beings produce. Using recycled and recyclable materials will help you fight this harmful cycle.
- Carefully Pick Your Manufacturing Partners
Picking a manufacturing partner that wants to make a change as much as you do will mean you both have one common goal and that’ll make your work as partners a lot smoother. If you don’t find one that’s a good match for your business, consider choosing a local manufacturer. This means they’ll be closer to you and that your products won’t need to travel as far, reducing your transportation footprint.
Sustainable Packaging Strategies: For Better Business and a Better Future
Over the past few years, sustainability has become a huge force in the business environment and for an increasing number of consumers being environmentally-friendly is not a trend but a lifestyle. For growing brands to remain relevant getting your product packaging strategies aligned with certain eco-friendly criteria can help to protect long term revenues.
And when you’re ready to start shipping your products, get in touch with us to learn more about our parcel delivery software. We’ll be thrilled to work alongside you.