Looking for new ways to grow your eCommerce business? If so, there are some key economic trends you need to take note of in 2019.
There’s no question that the eCommerce industry is advancing at an amazing rate. By 2021, global retail eCommerce sales should reach a staggering $4.8 trillion. The problem is, how can you get ahead of the pack?
Whilst there’s no easy answer to this conundrum, it helps to take note of where the industry is heading. After all, knowing the future is the easiest way to prepare for it. To that end, here are the 5 most important eCommerce trends in 2019.
1. Voice Commerce
It doesn’t take a lot to realize why voice is the future of eCommerce. Once you get used to asking your app to buy something, it’s hard to go back. No other checkout method provides so little friction.
In 2019, voice adoption rate is set to keep rising. Within a few years, voice commerce should be worth £3.5 billion in the United Kingdom alone.
2. Easy Checkouts
Of course, that doesn’t mean you should neglect the traditional checkout experience. The key here is to make the process as easy as possible. If the purchase path is too complicated, many of your customers will abandon it.
Not sure where to start? Autofill fields, image recognition software, and single-page checkouts are always a good idea. Also, don’t force your customers to register unless necessary.
When it comes to eCommerce growth trends, B2B is in a much better place than B2C. As a general rule, the B2B model doesn’t have to compete with the customers. Of course, the increased scalability doesn’t hurt either.
If you’re running a B2B business, you can’t afford to have a subpar eCommerce offering. In other words, focus on treating your business customers as individuals.
4. Faster Delivery
These days, there’s no shortage of ways to deliver products to your customers. Once again, the keyword is convenience. With same-day deliveries becoming the norm, optimizing your supply chain is a necessity.
Of course, bigger retailers can afford to think outside the box. For example, Amazon is developing a drone-based delivery system called Prime Air. Their end goal is to make all deliveries within 30 minutes.
If you aren’t familiar with chatbots, they are computer programs designed for user interaction. As AI keeps evolving, businesses will be able to use chatbots even more efficiently. By 2020, they should be an industry mainstay.
You may think chatbots are depersonalizing human interaction, but that’s not the case. Their main purpose is to streamline the customer journey. By providing the right information, chatbots can connect customers to their preferred brands.
More on eCommerce Trends
If you’re familiar with these eCommerce trends, your business should be in good shape. The eCommerce industry continues to move at pace, even the time it takes to check your desktop for notifications might be a few minutes too late. SmartConsign mobile App is a free download that is set to advance how we manage parcel deliveries in 2019. Sign up here to be one of the first to access the SmartConsign App.
Interested to learn more about us? Looking to improve your parcel delivery process? Contact us here. We’ll get back to you as soon as possible!